I was looking up information about the upcoming “Jurassic World” when I came across its promotional website. It was one of the most innovative movie websites I’ve seen, and I couldn’t help but take the time to explore it.
This inspired me to check out the websites of other movies coming out this summer and see which ones stand out. Here’s six websites that I think excel in promoting their summer films by offering fun or engaging content.
“Jurassic World”: www.jurassicworld.com
The official website of the long-awaited “Jurassic Park” sequel is actually www.jurassicworldmovie.com, but I typed in the above address (it’s linked to the movie site) and stumbled upon a really cool experience. It’s set up as a website for the fictional Jurassic Park, with live weather, park capacity and wait times.
There’s even a park map, park cam (with feeds of various areas in the park) and information about “our founder,” John Hammond (from the first film).
The site looks gorgeous on a laptop or a tablet. It goes all out to promote the movie, which seems fitting as “Jurassic World” will likely be one of the biggest blockbusters of the summer.
After an ant-size debut trailer, the Marvel comic book film’s website cleverly offers visitors a choice to view it in “ant view” or “human view.” The easy-to-navigate site explains the Pym particle, Ant-Man’s suit and differences between human and insect strength.
A really cool size comparison of Ant-Man in his suit allows you to toggle between both human and ant views. I now know that Ant-Man in his large, human-size form is half the size of a tiger shark (and two feet shorter than “Avengers: Age of Ultron” baddie Ultron). But Ant-Man in small form is about half the size of a paper clip. Mind-blowing!
This is a website you can easily spend a lot of time on, aka a time-sucker!
The website for the Adam Sandler-Kevin James fantasy about aliens using arcade video games to attack Earth looks really sharp. The site wisely takes its cues from its video-game plot, including its pixilated menu and social media buttons.
Visitors can find out about the film’s five main characters and “Join the Arcaders” themselves by playing some fun games on the site.
“Ted 2”: www.legalizeted.com
The comedy sequel’s website brings the movie’s plot to life. Visitors are asked to sign an actual Change.org petition to convince the U.S. government to recognize talking teddy bear Ted’s civil rights.
As of midnight, 7,010 people had signed the petition, growing ever closer to the goal of 7,500.
The website for the prequel of the “Despicable Me” movies features a menagerie of behind-the-scene artistic renderings and fan-made stuff, including main characters Kevin, Stuart and Bob’s favorite photos submitted by fans on social media.
The “Behind the Goggles” section takes visitors to storyboards, movie stills and cute drawings of the little guys.
The Melissa McCarthy spy parody’s website gives cast member and rapper 50 Cent his time to shine. In “50 Cents of Humor,” the star showcases some of the film’s humorous clips and why they’re so funny.
You may not want to watch these with kids in the room – beware the salty language!