Come across something interesting the other day – a full page ad for Planters’ Peanuts in the Scranton Times.
The ad announced that you can get Planters’ “Pennant” salted peanuts for your home. The ad touts that their peanuts are so good that “children forget their playthings, ladies their tea parties, gentlemen their choice Havanas, old people their infirmities when Pennant Peanuts are served.”
The ad lists all the locations of in Lackawanna County where you can purchase their salted peanuts.
Reading through that edition of the paper I found a short article dealing with this new advertising campaign to get people to eat peanuts in the home. The article also details how the peanuts are grown in Suffolk, Virginia and then go to Wilkes-Barre where the company has their manufacturing and confectionery plants.
Planters’ Peanuts was founded in Wilkes-Barre in 1906 by Amedeo Obici and Mario Peruzzi.
To learn more about Planters’ Peanuts here are few links –