It’s Monday and I’m starting something new: #MakeupMonday
Each Monday, I will (try my hardest because life) focus on something makeup-specific, whether it be product reviews, collection launch info, beauty news, a product I’m loving, etc. Just something to make Monday a little less Monday-y.
Let’s dive in.
Crayola x ASOS Beauty launch
Do you remember opening a fresh box of Crayola Crayons? Nothing was worn down, broken or missing yet and possibilities were endless. I had that same feeling Sunday night when I got a message from my makeup artist friend Keiera.
“Soooooo do we try it????” she said, sending me a post from an Instagram account @crayola.beauty.
Over the weekend, Crayola (THAT Crayola) launched a makeup line partnered with cool-girl clothing retailer ASOS. (This isn’t the brand’s first foray into beauty as it collaborated with brands including Sally Hansen and Clinique last year.)
Crayola Beauty’s 58-product beauty line is full of bright colored makeup and tools that range from $14.50-$40. They are also completely vegan and cruelty-free. Crayola, an obvious authority on color, crafted products like mascara, color-changing lipsticks, eye, lip and face palettes, highlighters and brushes in 95 shades including straight-outta-the-box favorites like Cerulean, Mauvelous, Dandelion and Electric Blue. Judging by the ads, the pigments were crafted to look great on a range of skin tones.
If you’ve seen Keiera’s work (@keieralanay on Instagram or KeieraLanay MUA on Facebook) she plays with color a lot and I can definitely see artists like her, as well as bright makeup lovers, using these rich pigments in their looks. My favorite part, though, is this collection isn’t just for color queens. It also features an array of neutrals and muted shades for lips, eyes and cheek that anyone can use. Let’s hope the formulas are as impressive as the hues.
Crayola Beauty is available now, exclusively at asos.com.
First look: Urban Decay’s Born to Run eyeshadow palette
OG Bad girl brand Urban Decay Cosmetics launches Born to Run in July, a travel-inspired eyeshadow palette with 21 colors in a mix of matte, satin and shimmer finishes, according to beauty news Instagram, @trendmood1.
(When I saw the name, I WISHED it to be a Bruce Springsteen-inspired palette with shadow names like “Atlantic City,” “Boss,” “Glory Days” and “Blue-Collar.” Perhaps one day.)
Born to Run will be $49 and its colors range from soft nudes and peachy-pinks to more rich shades like burgundy and burnt orange, some blues and greens and a true black (which is always perfect for dramatic creases, smoky looks and tight-lining). When I first saw the photo, I thought it was an Anastasia Beverly Hills palette. The colors looked like ABH’s Modern Renaissance (a fan favorite made up of rosy reds and romantic pinks) and Subculture (a collection of green and blue hues with some yellows and oranges that people either loved or hated) had a baby. This must be the gist UD is going for as its website boasts it as “If you find yourself packing multiple makeup palettes for one look, the Born To Run Eyeshadow Palette will be your new globe-trotting go-to. … Born To Run is made for wherever life takes you.”
This palette looks like my dream come true especially because it will be Urban Decay’s formula. In my opinion, Urban Decay’s eyeshadows are easy to use. They have little kick-up (or when you dip your brush in, too much powder comes loose), and I never see fallout under my eyes after application. The formulas are buttery and blendable but also stay put.
To be notified the minute Born to Run arrives, sign up at urbandecay.com/born-to-run-makeup.
Sneak peek: Too Faced’s 20th anniversary collection
Kitschy and fun Too Faced Cosmetics wants to takes us way back with the upcoming August release. Last week, brand founder Jerrod Blandino shared a “sneaky peek” on his Instagram of Too Faced Then & Now eyeshadow palette, a 20th anniversary palette which features the original 10 shades the brand launched in 1998 (in modern formulas), as well as 10 new shades inspired by the originals. The shades old and new come in fun pinks, purples, green and blues as well as nudes and bronzes. Never one to miss a multi-sensory opportunity, Blandino also added the palette will smell like “yummy birthday cake.” Sunday, he shared a photo of a hot-magenta lipstick and announced the brand will also release reinvented versions of Too Faced’s original 10 lipsticks in “the most rich & creamy glittery formula you’ve eva seen!”
There’s always a soft spot for Too Faced in my quirky little heart. In one of my first Sephora trips, I distinctly remember gravitating toward the brand’s colorful, fun packaging as a preteen during shopping trips to the King of Prussia Mall. Too Faced’s shadows blend easy and have amazing color-payoff. Their lip colors stay all day. I’m all for nostalgia so I’m pretty excited to see these colors in updated formulas. I’m also a sucker for makeup that smells good ¯\_(ツ)_/¯
Subscribe to Too Faced for updates at toofaced.com.
Are you excited for these new releases? Let me know!