My very good friend (who has no idea we’re friends but I’m pretty sure she would be my friend if she knew me), Stefani Joanne Angelina Germanotta — or Lady Gaga — is launching a beauty line.
And we just got CONCRETE proof it’s happening sooner rather than later.
This week, fans spotted the website for Haus Beauty, the rumored name of the line, had launched.
The all-black site has a box to enter your email address which no doubt will subscribe you to Haus Beauty’s blast list. If you’re a Gaga fan or a beauty fan, I would get yourself over there immediately to sign up. Her 33rd birthday is March 28 and I am PRAYING she releases the line around that time. If not, it might be a fall launch, like Fenty Beauty in 2017.
In the spring, super fans noticed her company, Ate My Heart, Inc., quietly filed for trademark on “Haus Beauty,” which makes perfect sense considering Haus of Gaga is her collaborative with artists, designers and other creatives.
We’re not going to be disappointed, either. While the trademark covered cosmetics like lipsticks and eyeshadows, it also included rights to everything from beauty tools to skin care products. Like Fenty, Haus Beauty night start with a selection of certain products first and roll out new items over time. Fine with us. We love a healthy amount of SKUs.
I make no secret of my love for Lady Gaga. I’ve never watched any of her performances, live or recorded, and without crying. The way she’s so unapologetically herself is inspiring but, what really moves me is the way she would die for her craft. If she is creating it, she’s putting her entire being into it.
If her music and performances are any indication, her cosmetics line is going to be incredible. Fingers crossed we hear more news in the coming weeks.
ARE YOU EXCITED FOR HAUS BEAUTY? LET ME KNOW AT GMAZUR@TIMESSHAMROCK.COM, @GMAZURTT ON TWITTER OR @MISS.GIA.M ON INSTAGRAM.